Microsoft Dynamics 365 Customer Experience Analyst Associate (MB-280)
The MB-280 exam is designed for professionals who implement and configure Customer Engagement. It validates your ability to implement Dynamics 365 Sales, configure and customize Dataverse and model-driven apps, demonstrate Dynamics 365 Customer Insights capabilities, and extend and enhance Dynamics 365 Sales capabilities.
This certification has retired. New candidates should take AB-210 for Dynamics 365 Sales AI, or AB-250 for Contact Center AI.
Exam details
- Certification
- Dynamics 365 Customer Experience Analyst Associate
- Application
- Customer Engagement
- Exam code
- MB-280
- Level
- Associate
- Duration
- Approximately 100 minutes
- Questions
- Typically 40–60 questions
- Passing score
- 700 out of 1000
- Cost
- USD $165 — typical price; the exact fee varies by country/region and currency, and local taxes may apply.
- Prerequisites
- None required
- Languages
- English (also available in Japanese, German, French, Spanish and several other languages)
- Delivered by
- Pearson VUE
- Renewal
- Free online assessment, every 12 months
Skills measured
Implement Dynamics 365 Sales (30–35%)
- Configure leads, opportunities, Copilot in Sales, the pipeline, and the Sales mobile app.
- Set up the product catalog, bundles, price lists, goals, and forecasting.
- Configure Sales Insights, the assistant, and Sales accelerator sequences and assignment.
Configure and customize Dataverse and model-driven apps (35–40%)
- Create tables, columns, relationships, business rules, and business process flows.
- Customise forms, views, timelines, Power BI embedding, and model-driven apps.
- Manage security roles, teams, hierarchy security, column security, and user access.
Demonstrate Dynamics 365 Customer Insights capabilities (10–15%)
- Create journeys, marketing emails, forms, segments, and consent profiles.
- Create and manage events, registration forms, waitlists, and attendees.
Extend and enhance Dynamics 365 Sales capabilities (10–15%)
- Configure document management and Teams calling and collaboration.
- Track records and apply templates in Dynamics 365 App for Outlook.
Study Resources
Frequently asked questions
Who should take MB-280?
MB-280 is for Dynamics 365 customer experience analysts, Sales functional consultants, and CRM consultants. Most work at Microsoft partners, or in sales operations and marketing operations in professional services, manufacturing, and wholesale. This exam has retired.
What is the average salary for a Dynamics 365 Customer Experience Analyst?
As of 2026, US mid-level CE and Sales consultants commonly earn about $95,000 to $130,000. UK D365 functional consultants are typically £55,000 to £75,000. German customer engagement professionals are about €60,000 to €75,000 in 2026 recruiter data. This exam retired in July 2026.
Where do I find exam questions to practice?
You will find websites selling exam dumps or brain dumps that claim to be real MB-280 questions. Those materials are not official. Microsoft treats using brain dumps as cheating. It can invalidate your score, revoke certifications you already hold, and ban you from future exams. You can try the Microsoft exam sandbox to see the question types and timer, but it does not use real exam questions. Practise the skills measured in a real product environment rather than memorising leaked items.
Does the exam include official labs I can use to practice?
Microsoft does not ship a public, official MB-280 exam lab you can log into on your own. Dynamics exams are usually case studies and traditional items, not Azure-style live labs. Practise in a product trial or sandbox (Business Central, finance and operations apps, or customer engagement, depending on the exam). Official instructor-led MB-280T00 training delivered by a Microsoft Learning Partner includes labs. Those labs are for the course, not a copy of the exam. The Microsoft exam sandbox shows traditional question types only. It does not give you the lab virtual machine.