AB-210

Dynamics 365 Sales AI Consultant Associate

Associate Customer Engagement · Official Microsoft page

The AB-210 exam is designed for professionals who implement and configure Customer Engagement. It validates your ability to configure Dynamics 365 Sales core features for AI, optimise AI-driven sales, qualify and prioritise leads by using AI, develop deals by using intelligent opportunity research, and extend and enhance Sales.

Exam details

Certification
Dynamics 365 Sales AI Consultant Associate
Exam code
AB-210
Level
Associate
Duration
Approximately 100 minutes
Questions
Typically 40–60 questions
Passing score
700 out of 1000
Cost
USD $165 — typical price; the exact fee varies by country/region and currency, and local taxes may apply.
Prerequisites
None required. Intermediate Power Platform configuration and Dynamics 365 Sales experience are recommended.
Languages
English (additional languages may be available)
Delivered by
Pearson VUE
Renewal
Free online assessment, every 12 months

Skills measured

Configure Dynamics 365 Sales core features for AI

15–20%
  • Configure Sales prerequisites, mailboxes, business process flows, the timeline, and security.
  • Create and manage the product catalog, product families, and price lists.
Practice Sales AI Configuration Questions

Optimise AI-driven sales

20–25%
  • Design AI-first seller workflows with Copilot, agents, Dataverse, and Sales plans.
  • Prepare agent deployment, including capacity, billing, and credits.
  • Configure Sales accelerator, assignment, conversational intelligence, scoring, Copilot, forecasts, and goals.
Practice AI-Driven Sales Questions

Qualify and prioritise leads by using AI

15–20%
  • Configure the lead and opportunity experience and predictive scoring.
  • Configure, interpret, and monitor the Sales Qualification Agent in research-only or research-and-engage mode.
Practice Lead Qualification Questions

Develop deals by using intelligent opportunity research

25–30%
  • Manage opportunities, products, pricing, and the pipeline view.
  • Configure, interpret, and monitor the Sales Close Agent and Sales Opportunity Agent.
  • Configure the Sales Research Agent and analyse deals on the research canvas.
Practice Opportunity Research Questions

Study resources & practice tests

Looking specifically for exam questions? See the dedicated AB-210 practice test page.

Frequently asked questions

Who should take AB-210?

AB-210 is for Dynamics 365 Sales consultants, customer experience consultants, and sales operations leads who design AI-enhanced seller workflows. Most work at Microsoft partners or in sales operations in professional services, manufacturing, and wholesale. Microsoft named it as the related path after MB-280 retired on 31 July 2026. The two exams do not measure the same skills, so passing MB-280 does not grant the AB-210 certification. Microsoft still describes the exam as beta on the credential page, so beta sittings may not be scored until general availability.

What is the average salary for a Dynamics 365 Sales AI Consultant?

Employers rarely hire for this exact title yet. Closest published bands are Dynamics 365 Sales and customer engagement consultants. As of 2026, US mid-level CE and Sales consultants commonly earn about $95,000 to $130,000. UK D365 functional consultants are typically £55,000 to £75,000. German customer engagement professionals are about €60,000 to €75,000 in 2026 recruiter data. There is no single published EMEA average.

Where do I find exam questions to practice?

You will find websites selling exam dumps or brain dumps that claim to be real AB-210 questions. Those materials are not official. Microsoft treats using brain dumps as cheating. It can invalidate your score, revoke certifications you already hold, and ban you from future exams. A Microsoft Practice Assessment is not currently listed for this exam. You can try the Microsoft exam sandbox to see the question types and timer, but it does not use real exam questions. Practise the skills measured in a Dynamics 365 Sales trial rather than memorising leaked items.

Source

Does the exam include official labs I can use to practice?

Microsoft does not ship a public, official AB-210 exam lab you can log into on your own. Dynamics exams are usually case studies and traditional items, not Azure-style live labs. Practise in a Dynamics 365 Sales trial or sandbox, including Copilot in Sales and the Sales Qualification, Close, and Research agents. Official instructor-led AB-210T00 training delivered by a Microsoft Learning Partner includes labs. Those labs are for the course, not a copy of the exam. The Microsoft exam sandbox shows traditional question types only. It does not give you the lab virtual machine.

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